Morningstar had a great coffee and customers who loved their product, but their brand was unknown. They came to me with a new logo and package design and a website that was stuck in the 90's. We worked together to create a site that effectively told their story to consumers and streamlined their B2B message.

For a tech company in the midwest, competing with the east and west coasts is pretty tough. You have to work harder and your brand can't hold you back. This brand exploration helped 3wi see the possibilities of communicating beyond the nuts and bolts of who they are, and start talking about the possibilities that their technology brings to their customers.